Small Business Search Engine Optimization – Easy As 1-2-3!
Small business search engine optimization is a lot simpler than you may have been led to believe. Once you know the basics of SEO, you will be able to use this knowledge and your knowledge about your own business and customer base to dominate the search engines.
First, erase the fear you have of seo and getting your site ranked. You need not think of this as anything other than another ACHIEVABLE business goal.
Now that you have your head in the right place, I want to begin to explain something. Notice that I told you earlier that your knowledge of your business and customers will help you rank. I mean it, you do not need to know alot more than that to rank.
How? First of all, the main factor of successful small business search engine optimization is keyword research.
The keywords, or search terms, that you choose to attempt to rank for will either make or break your success. If you own a plumbing business and try to rank for “plumbing company”, you will likely fail.
This is obviously due to the fact that you have millions of competitors trying to rank for the same thing. However, if you try to rank for “plumbing company in Atlanta, Ga”, you will most likely succeed.
Now that I have begun to explain the idea, let me dig in deep and tell you how you can use your knowledge of your customers, local are, and business to stand above the rest.
You should begin to think slightly outside of the box. What all services do you offer? You first need to identify the services you offer and make a list. Now think of how someone might search for that service.
You are local so you know the way people talk in your area. Some areas will have people searching for “atlanta plumber”. Other areas will have people that search like “san diego plumbing contractors”.
The important thing first is to identify how they will search. If you feel more people are looking for plumbing, target that keyword. If you feel more people in your area are searching for plumbing contractors or clogged drain services, target that.
Nobody knows your customer better than you. What is the first thing they say to you on the phone. Use that as your starting point.
List your service. List out how they are likely to search for you. Come up with search terms related to your services. Target those.
How To Optimize For The Keyword(s) Chosen
Now that you have your list of keywords, your next step is to optimize your site for them. You will want to include the keyword you are aiming to rank for in the H1 (Heading) of your site. It is also wise to italisize the key phrase somewhere on your page. Including the key term in the first and last paragraph of your page is also a good practice.
Keep in mind not to over-optimize. What I mean by this is that you do not want to follow the old seo practices of trying to ensure that your keyword is on your page x amount of time. It is actually more effective to use what is called latin semantic keywords.
Latin semantic keywords is just a fancy seo term for related word/phrase or synonym. So, if you are trying to rank for plumber, you will want to also use plumbing services, clogged drains, piping, etc.
Using Video For Small Business SEO
Next, you want to create a video. In recent research, it has been discovered that a video is more than 50 times more likely to land on the first page of Google than a text-based page, post, or website.
While I understand that many people want to shy away from video for many reasons, it is important not to do so.
What you need to know is that the video does not have to be some expensive video made by a professional. You could do a simple video of text with music playing in the background.
The text could say something like “Atlanta Plumbers – ‘phone number’ ‘Visit Us At ‘yourwebsite’!'”
Upload the video to a few of the most popular video sharing sites such as the ones below.
Once you are ready to upload the video, be sure to do a little search engine optimization to it. Before you upload the video, name it on your computer the keyword phrase.
When uploading, make the title include your keyword. It could be “Plumbing Contractor Atlanta – YourBusinessName”. Also, include a link to your website in the description and the keyword at least once in the description.
Thats all. Share it a few times on Linkedin, Twitter, Facebook, and Google Plus. Then go to Pingler.com and ping the video url so that it should get indexed by the search engines like Google, Bing, and Yahoo.
If you are lucky, you will actually own 2 places on the first page of the search engines soon. One for your actual website, and one for your video pointing to your website.
Submit Your Business To Local Directories
You need to ensure that your business is listed in as many local directories as possible. People visit these sites to find businesses believe it or not.
Also, they already rank quite often when someone searches for local businesses. Therefore, this is a vital piece of small business search engine optimization. I have compiled a list of the top 50 Local Directories for you to consider.
You do not need to list yourself on all of them, though it would be awesome!
Directories/Listings for Local Marketing:
- Better Business Bureau
- Angie’s List
- Merchant Circle
- Dex Media
- Discover Our Town
- EZ Local
- Advice Local
- Get Fave
- My Huckleberry
- Magic Yellow
- Map Creator
- Judy’s Book
- Home Advisor
Local Customer Reviews
Now that you are listed in at least a few of the local directories, hopefully at least yelp and google local, you should begin telling your satisfied customers after every service to feel free to give you a review on yelp or google or whatever.
Google, takes into consideration these reviews. Not to mention, if someone comes to one of these local directories and sees your business with 10 reviews beside another with zero, they will likely choose you.
When I say go mobile, I do not mean you need an app. What I am telling you is that over 40% of local searches are done from a mobile device. You should be sure to have a mobile version of your site so that it loads quickly and looks great without the customer having to zoom in.
If you are using WordPress for your site, this is as easy as installing a mobile plugin or Jetpack.
Another thing to consider about mobile users is making it easy for them to call you. Again, with wordpress you can add a plugin called “Call Now Button” which will display a button on your site when visited by a mobile device that once clicked will take them to the dialer with your business phone number pre-populated.
Believe it or not, these little tweaks increase conversion rates by tons.
Once you have implemented all of the small business seo techniques that we have discussed above, you will very shortly begin to see some phenomenal results.
If you want a little more help. The best program by far that I can recommend is Traffic Travis. Click below right now for a trial and you will be dominant in the search engines for local in no time.
If you have any questions or comments, please leave them below.