Social Media Strategy Plan – Do You Have One?
Social Media Marketing is a very effective tool. In fact, when used correctly it can prove to be one of your most valuable tools marketing your website or business. You have to have a social media strategy plan to succeed, however.
In contrast, attempting to jump into the social world without a clear cut social media strategy plan, it can be disastrous.
To be effective you need to list out all of your goals and what you plan to achieve. Furthermore, you would be wise to be aware of what your competition is doing as well.Follow these simple steps to get started properly.
Set and Completely Understand Your Business Goals
In order to have an effective social media strategy plan in place, you need to ask yourself numerous questions.
Do you want to start a buzz for brand awareness? Do you need to generate more traffic? Do you have enough traffic but not enough sales?
I could list tons of questions to ask yourself, but feel that is not needed. I think you get the point by now. Your first step is to identify your unique needs at the moment and in the future.
Now That You Know Your Goals, Set Reachable Steps or Objectives
Next, you will focus on your objectives both long-term and short-term. When setting your reachable objectives, you have to ensure they meet 5 vital criteria.Your goals have to be:
- Time Based
The most important thing to remember is to ensure that these objectives are tied specifically to your goals. They have to be time based. So if you are shooting to increase sales by 25%, you need to have a goal to the effect of “I will increase sales by 25% within 3 months”.
If you do not set accountability for yourself, then you are just hoping. If you do not set a time frame, then you are just day dreaming. Neither are part of a successful social media marketing strategy plan.
Study your Competitions Plans
In general, social media marketing is very similar to link building or content marketing.
As an illustration, when link building you often dissect a competitors backlink profile to see how and where they are getting links.
Similarly, when content marketing you do the same to see what channels they choose to guest post and the like to find good sources of traffic.
With that in mind, let us get back to social media. You need to focus on your competitors social profiles.
When you read their Facebook posts and tweets, what type of content do they post. Is it funny? Maybe they use alot of images? Are they spending a lot of time creating and sharing videos?
Chances are, if the big competitors are doing whatever it is they are doing, they are doing it for a reason. It is working. You should attempt to replicate their tactics and get a feel for what is working for you.
Lastly, do not forget to note the times they are posting and if they post the same thing more than once per day. This is beginning to be a very useful and effective tactic.
Set Up Profiles In The Appropriate Channels
Choosing to use the right social media platform(s) is by far one of the most important aspects of an effective social marketing plan. You will not have positive results if you get this wrong.
When selecting what channels you will want to use, you need to use common sense. Pinterest is a platform for people who love images. Are you a fashion company?
Youtube users are on youtube to view videos for many different reasons. They all are there for video though. For this reason, if you are not going to be doing many videos then this is probably not the most effective way to spend your time.
Building And Posting Effective Messaging
Equally important to all of the above, you need your posts and messages Facebook, Twitter, Youtube, or whatever platform you choose, to really connect with the consumer.
What types of posts will engage the customer? How can you grab their attention time and time again?
Don’t be too detailed in your social posts. Be short and to the point but make the connection. Grab their attention in less than 150 characters. You would be wise again to go back to the competition analysis you did earlier to see what is working for others.
Effective posting is typically a rinse and repeat operation with tweaks. Once you find what is working for you, you will essentially have a few templates that you can plug and play every time.
Create A Plan
Your content plan will be yours to create and craft as you wish. While I can not tell you how to set this up I can give you some tips.
- Mix up your content. You should not always post text, or video, or infographics. You will be able to better keep the customer by giving them a variety.
- Be consistent. You need to post something on a regular basis. You can choose to have some sort of presence hourly, daily, or even weekly. Whatever you choose, stay consistent.
- Be conversational. Do not think of your post as a post. Every time you put out a tweet, or video on youtube, or post on facebook, you need to think of each one as a conversation starter. When people engage with your brand, engage back.
Finally, I would like to say that the above is not an all inclusive social media strategy plan. This post is intended as a guide. I simply want to help you get started. Get your gears turning if you will. Let me know if there is anything else you feel is noteworthy below in the comments!